DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the “C-for Yourself” slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.

â??Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.â? explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.

â??All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet â?? innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.â?

The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the “C-for Yourself” campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso.

Mercedes will also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz C-Class configurator, interactive online films, and video podcast.

The interactive Mercedes-Benz C-Class configurator allows the visitors to view the specs and features of the sedan and build their own package for the vehicle depending on their personality. Visitors can select the desired available interior and exterior parts and accessories, technical parts like Mercedes engine types or Mercedes control arm, as well as body colors and interior trims for the C-Class. Meanwhile, the online community will have a chance to be part of Mercedes’ several interactive films. These films show individuals that describe the important details, capability, and performance of the new Mercedes-Benz C-Class sedan while they take a ride with the vehicle. Lastly, consumers can download the video podcast from Mercedes-Benz in four episodes that showcase the development process of the Mercedes-Benz C-Class.

With these various marketing campaigns for the Mercedes-Benz C-Class model, the German automaker aims to “convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety.”

Dwyane Thomas
http://www.articlesbase.com/automotive-articles/mercedesbenz-to-launch-new-marketing-ads-for-the-cclass-120355.html

According to Peter Drucker in his article “The Transnational Economy” written back in 1987, “To maintain a leadership position in any one developed country, a business-whether large or small-increasingly has to attain and hold leadership positions in all developed markets worldwide. It has to be able to do research, to design, to develop, to engineer and to manufacture in any part of the developed world, and to export from any developed country to any other. It has to go transnational.” But is going international as simple as it sounds in this passage, or business leaders and executives need to consider another usually unforeseen barrier commonly referred to as “the effective communication principle?”

Companies in developed countries such as the United States must engage in international business transactions or lose an important competitive advantage. Such firms have not only found tremendous commercial opportunities a thousand or ten thousand miles from their plants, but they have also found cooperative partnerships because of a community of interest. Community of interest is in fact the common ground upon which a business relationship can be based and later flourish. If a firm in Japan, for example, finds an American company with expertise in marketing and handling its products in foreign markets, then a community of interest has been found and remains to be exploited to the advantage of both. But how is that possible and on which factors does it depend upon?

Although the answer is rather complex, undoubtedly one factor is that the worldwide level of technology has greatly advanced easing the process of communicating among people located in different countries. Their ability to share information almost instantly has turned the globe to resemble a village, and as a village its citizens can communicate with one another quickly and easily with the use of various technology-based methods. But then again how come and the message is not received in the manner intended when sent by the messenger? The answer is simple: worldwide we share the much of the same information and technology, but no the same culture. Our family, recreational, financial and other values are different, as these values spring from diverse experiences, expectations and habits. Even if the language used to communicate is the same, the cultural differences between states are evident and a message can be distorted or at least not understood as one intended.

Technological advances in the last 100 to 200 years have spread and been adopted and refined worldwide. But cultures based on thousands of years of development are slow to change. For many, they should not change, as these cultural differences among societies and nations give individual identity to each group. In fact, this persistence diversity in the thinking of human beings has made this world an exciting place to be in. But at the same time it has also created barriers that constitute a major challenge for communicators. Even with the advancement in the transition of information, when words and actions are not understood in the same way because of differences, communication can suffer. This is a key factor for people to remember when dealing with different cultures or employed in different countries from that of their origin. Verbal or nonverbal communication can have different meanings to different people and thus careful consideration and examination of the others’ environment can ensure a better delivery of a message and overall a much more successful communication process.

Jonathon Hardcastle
http://www.articlesbase.com/communication-articles/the-effective-communication-principle-66923.html